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BASF collaborates with PCCA to provide fully digitized traceability for e3 Sustainable Cotton farmers



RESEARCH TRIANGLE PARK, NC, December 21, 2020 – Cotton farmers in Texas, Oklahoma, New Mexico and Kansas who are Plains Cotton Cooperative Association (PCCA) members and grow e3 Sustainable Cotton now have access to a fully digitized bale-tracking platform that enables easier and more efficient cotton traceability. 


With BASF’s e3 Sustainable Cotton program, every stage of the supply chain can be traced back to the exact field where cotton was grown, providing unmatched traceability. It starts with e3 Sustainable Cotton farmers mapping out their cotton fields using MyFarmsSM, an exclusive online farm management platform.


Using both the MyFarms platform and PCCA’s smart phone apps and web-based programs for gin module inventory, farmers and ginners can completely digitize their field and bale information. For farmers who are new to the e3 Sustainable Cotton program, using the PCCA system also streamlines the MyFarms registration and field boundary definition processes.


We’re excited about this new collaboration with PCCA and to be able to bring our southwest growers this capability,” says Jennifer Gasque-Crumpler, e3 Sustainable Cotton program manager for BASF. “Not only because it allows for more accurate, field-level traceability, but it ultimately saves the farmer and ginner time by simplifying the process.”


For the e3 Sustainable Cotton farmer, field information is captured digitally in the MyFarms platform. Based on the information submitted by farmers, the PCCA gin software captures and identifies Permanent Bale Identification (PBI) numbers as e3 Sustainable Cotton, which are automatically sent to BASF – no longer requiring manual submission.


“Sustainable, responsible cotton farming is at the heart of what PCCA grower-owners do,” says Keith Lucas, PCCA vice president of sales and marketing. “We have invested in tools and services – and collaborated with programs like e3 Sustainable Cotton – to enable farmers to process and market their cotton through a fully traceable and transparent supply chain.”


To learn more about the e3 Sustainable Cotton program, visit our website or contact your local BASF Seed Advisor.


e3 is a registered trademark of BASF.  

MyFarms is a service mark of MyFarms LLC.

© 2020 BASF Corporation. All rights reserved.


About BASF’s Agricultural Solutions division

With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2019, our division generated sales of €7.8 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit www.basf.com.


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.